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How much does a website cost for a tradesperson or shop?
There is no such thing as “the price of a website”: it depends on what you want in it. A few-page business site is nothing like a 300-product online shop. Here are the five factors that move a quote, the extra costs not to forget and the traps to avoid.
10 October 2026 · 5 min
The 5 factors that change the price
- The number of pages and features (form, booking, customer area)
- Who writes the copy and supplies photos
- The level of design customisation
- SEO: from the basics to a real content strategy
- Connections with your tools (till, stock, calendar)
Extra costs to plan for
Beyond creation, a site has recurring costs: the domain name (renewed every year), hosting or the platform subscription, and maintenance if you don't want to handle it.
Ask for these costs to appear in black and white in the quote, with how often they recur.
Traps to avoid
- A very low price that excludes copy, photos or mobile
- A site you can't edit yourself
- A domain name registered in the agency's name rather than yours
- A promise of first place on Google
- A quote with no breakdown of what is included
How to get a fair price
Describe your business, what you want visitors to do, and show two or three sites you like. With that, a precise quote is possible. With us, the quote is free and details every line.
Frequently asked questions
Why do prices vary so much between agencies?
Because the scope differs: copy included or not, custom design or template, SEO, maintenance.
Do I have to pay every year?
Yes, at least for the domain name and hosting or the platform subscription.
Another question?
Write to us: a real person replies within 3 business days, no jargon.
Get a free quote