Blog · GEO
How to get your business cited by ChatGPT: what a small business can do
Nobody can guarantee an AI assistant will cite your business, but you can improve your chances. You need a clear site that answers your customers' questions, a business described the same way everywhere, crawlers allowed to read your site, and reliable sources that mention you.
10 October 2026 · 5 min
The 5 actions to take
Step 1
Answer directly
Start each page with a 2-3 sentence answer to the question your customer is asking.
Step 2
Be consistent
Same name, same description, same area, same services on your site, your Google profile and your directories.
Step 3
Allow the crawlers
Check that your robots.txt doesn't block GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot or Google-Extended if you want to be cited.
Step 4
Add structured data
It describes your business in a format machines read without ambiguity.
Step 5
Earn real mentions
Real reviews, serious directories, articles: third-party sources confirming who you are.
The llms.txt file
It's a text file at the root of your site summarising who you are and which pages matter. Assistants aren't guaranteed to use it, but it costs little and clarifies your entity.
What not to do
Don't pay for a “guaranteed citation” and don't churn out hundreds of automatic pages: it dilutes your credibility with search engines and assistants alike.
Frequently asked questions
Is this different from classic SEO?
The basics are close: useful content, a readable site, good reputation. GEO stresses direct answers and a consistent identity.
How do I know whether ChatGPT talks about me?
Ask it about your trade and area as a customer would, and note the answers regularly. Our GEO audit does this in a documented way.
Another question?
Write to us: a real person replies within 3 business days, no jargon.
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